There is a small village in the Swiss mountains that enchanted a group of mountaineers so much, that they borrowed the name for their clothing brand. The mountain village in Graubünden stands for nature and serenity and is far away from mass tourism. And, that’s exactly what the founders of the brand Maloja had in mind for their philosophy! After spending one day in the untouched, snow-covered, natural environment around the village, the founders decided on the name.