From cycling jackets, jerseys and cycling shorts to socks and helmets – Endura has a huge selection of functional clothing made for cycling. Founded with the intention of developing functional and durable sports clothes for cyclists and triathletes, Endura has successfully been able to make a name for itself in the cycling industry. Endura is based in Scotland, which isn’t a country that we necessarily associate with cycling. However, anyone who cycles in this country knows the conditions and the importance of wearing the right clothing.